Starter Packs Dundee supports people across Dundee and Angus who have faced homelessness, financial hardship and housing difficulties by supplying them with essentials to help them settle into their new homes.
I worked closely with Starter Packs in October 2023 to create a visual rebrand. They had previously been using a free logo and weren’t happy with it. They were looking for something more refined and aligned with their cause and that was solely their own.
One of the issues they had faced with their previous design, was that it was used by a number of other businesses and they did not want to mislead anyone into thinking they were an associated organisation.
Their rebrand package included: logo redesign, social media assets and a double sided A5 leaflet.
Behind the design:
Starter Packs Dundee has always used navy as part of their logos throughout the history of the organisation, so it was immediately the starting point for their new logo. We added the lighter blue to expand their brand palette and to create hierarchy in the design.
The logo shape itself is inspired by several ideas – the top of an open box, connecting hearts and traditional celtic patterns. As a long standing Scottish organisation, the latter really appealed to them. They really liked the idea of combining multiple elements, and enjoyed that everyone in their team seemed to have their own take on the meaning.
We kept the typography simple and clean, again using a combo of the new brand palette. With the new rebrand they introduced ‘Angus’ into their tagline as they intend to develop their services further into the Angus area.
We absolutely love the work Freya has produced for us. Since we posted the new logo we've had so many compliments. Would highly recommend Faeble Arts for any design work.
