Case Study: Dundee Prestige Property Services

The client’s brief called for a clean, elevated design that would communicate a sense of quality and reliability across all brand touchpoints. A key requirement was the inclusion of teal as a primary brand colour, paired with an identity that incorporated their initials, DPPS. After exploring various configurations, we found that combining all four letters compromised legibility. Instead, we focused on integrating ‘DP’ into a refined logo mark that subtly resembles a key—symbolising not only the property-focused nature of their work but also the crucial role they play in helping clients prepare homes for sale.